Bulgari Hotels & Resorts offers a contemporary, discriminating collection of luxury hotels in gateway cities and exclusive resort locations around the world. This project’s challenge was to build Bulgari Hotels & Resorts’ brand equity to 2028.  By 2028, Bulgari Hotels & Resorts will build its brand equity by strategically expanding its locations and positioning itself amongst the world’s top luxury destinations. To curate world-top luxury, Bulgari Hotels & Resorts will capitalize on its Italian heritage, inspired by the splendor of Ancient Rome. As the heart and soul of the Bulgari lifestyle, Rome will be Bulgari’s ultimate luxury experience that provides every guest with a truly authentic, yet contemporary Roman experience. With an emphasis on art and culture, Bulgari Rome will be the top destination for the modern connoisseur of luxury.