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REBECCA TUMMERS
BITE BEAUTY
CLIENT
Oscar Betancur, The Savannah College of Art and Design
INDUSTRY
beauty
+
juice bar (brand extension)
KEY SERVICE
industry analysis, consumer analysis, retail space analysis, marketing strategy, branding, product design, product positioning, interior design, app design
LOGO
MENU
RETAIL DESIGN
THE BITE JUICE LAB APP
PRODUCT DESIGN
PROJECT INFORMATION
This project proposes a “Bite Juice Lab” brand extension for Bite Beauty. Through brand, industry, consumer, and retail space analysis, it was decided that the first retail space would be opened in Toronto, Canada. The retail space and product has been designed to reflect the brand and consumer preferences toward juice bars. To inspire repeat and ease of customer purchase, a Bite Juice Lab App has been designed and prototyped.
PROJECT DATE
June 2018
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