The “French Affair” campaign seeks to highlight Longchamp’s fine leather goods and silk scarves. Longchamp’s silk scarves are beautifully designed and compliment their handbags. However, there is a lack of awareness and distribution of the products. The brand currently falls short of communicating its unique Parisian persona or heritage in its campaigns. Longchamp’s campaigns are executed as seasonal look books and lack engaging narrative. The initiative of this mock campaign is to create a love story between our viewers and the Longchamp identity.