The challenge for this project was to produce a piece that was on-brand with the Valentino image and communicate the story of the fragrance. Valentino’s Uomo Fragrance is described as:

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Valentino Uomo is classic and brilliant, with accords that change on the person over time: it is a profoundly Italian blend made of precisely chosen ingredients. A classic fragrance with soft smoky and woody accords and a touch of vagueness that upsets the balance, it is an expression of unmistakable style. Vibrant classicism and subtle rebellion effortlessly unite in a design of sophisticated contamination. Everything about Valentino Uomo is restrained, yet enticing. 

(Valentino.com)

 

For this reason, I set out to deliver an advertisement that showcased the timelessness, elegance, and masculinity of the Valentino gentleman. The timeless aspect of the photograph tells the story of Valentino's rich Italian heritage.